To survive, providers and producers of the technology must satisfy early adopters and improve the technology. Interest wanes as the technology fails to deliver on some of its promises. Some companies may take the bait, while some may not. The Hype Cycle is illustrated in five simple steps:Ī technology is invented that gets the attention of the media - and the hype begins!Įarly media attention reports successes - and failures. The cycle represents the stages most technologies go through before they become useful while educating consumers about promising emerging markets in technology and potential risks of investing too early. Gartner’s Technology Hype Cycle is a great way to know when to snatch your share of new technology. Kick the habit of risky investments in technology too early in the game. Do you have a hot hand when it comes to new technology or do you play it cool until the kinks are fixed?
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